Industrial Welding Equipment Specialist (Product Development Focus)

As the Industrial Welding Equipment Specialist, you will act as the technical bridge between real-world welding applications and product strategy, supporting the growth and development of WIA’s industrial equipment portfolio across Australia and New Zealand.

Product & Equipment Expertise Act as the subject matter expert (SME) across industrial welding equipment including engine-driven welders, industrial MIG platforms, advanced industrial welding solutions, and emerging welding technologies. Support the full product lifecycle — from market insight and field validation through to launch, training and ongoing performance improvement. Provide technical guidance on applications, compliance considerations and local market requirements. Market & Customer Insight Engage with customers across mining, heavy fabrication, onsite maintenance and rental sectors to understand application challenges and emerging industry trends. Capture Voice of Customer (VoC) feedback and translate field insights into product improvements, positioning and future roadmap opportunities. Monitor competitor activity, pricing trends and equipment developments within the industrial welding landscape. Product Development & Strategy Support Support development and execution of industrial product roadmaps aligned with business growth objectives. Collaborate with global ITW Welding teams and OEM partners to ensure ANZ market needs are represented in product planning and development. Assist with evaluation of new technologies, field trials and product introductions into the local market. Technical Enablement & Collaboration Work closely with sales, technical and marketing teams to provide product knowledge, application support and technical training. Support key customer engagements, demonstrations and technical discussions to strengthen WIA’s industrial equipment positioning. Contribute to internal product education and help drive consistent technical messaging across the business. Commercial & Performance Support Analyse product performance, pricing and market data to support informed decision-making. Assist with business case development, product positioning and go-to-market execution for industrial equipment initiatives. Ensure product offerings align with compliance, safety and operational requirements relevant to ANZ industries.

Strong knowledge of welding processes (MMAW, GMAW, GTAW, FCAW) with practical exposure to industrial welding equipment. Experience within welding, metal fabrication, mining, heavy engineering or industrial manufacturing environments. Background as a Technical Sales Representative, Application Specialist, Welding Equipment Specialist or similar industrial technical role is highly regarded. Exposure to engine-driven welders, industrial MIG platforms or advanced industrial welding solutions will be advantageous. Ability to translate field applications and customer needs into practical technical and commercial outcomes. Strong communication skills with the ability to work collaboratively across sales, technical teams and global product groups. Trade qualification in welding/fabrication or tertiary engineering qualification; strong industry experience highly valued.